Do hybrid vehicles appeal sport's fans and those visiting ESPN?A car for NBA fans?

I'm not the sport's fan I was growing up. Typically these days, I might watch a few bowl games, the Super Bowl, a little Final Four action, and the NBA finals.

This year, however, I've found myself watching quite a few NBA playoff games, and I've been shocked at the number of Toyota Prius commercials I've seen on the channels covering NBA games. And, it's not just TV, I've also seen Prius ads on ESPN.com's home page.

Sure. In the past, a few Super Bowl MVP's might have picked up a Cadillac Escalade hybrid as part of their award, but do hybrid cars really appeal to professional athletes and the cohort of consumers that follow these athletes?

Minimally, Toyota is willing to spend a good chunk of money to find out. Still, I find it hard to believe that environment-driven commercials are the right way to attract this segment to a vehicle like the Prius. Of course, since LA is still in the playoffs, maybe it's exactly the right way.

Filed under: General

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